Advertising
A collection of ads I created purely for personal projects, giving me the freedom to experiment with copy, visuals, and concepts while honing my skills.
Merrell, known for high-performance footwear, introduces a new way for women to experience comfort: hiking shoes that make every step feel weightless. A natural extension of a brand built on ease, support, and effortless adventure.
Known for secrets and surprises, the Spy Museum turns the ordinary into extraordinary. A phone on the metro lets commuters hear live from the Museum, creating a brand moment that’s immersive, memorable, and unmistakably Spy Museum.
Lifesavers, known for their candy, introduce a new market product. Cough drops. Luckily, this product extension made natural sense for this brand, known for their "treats" for years.
